Channel partners sometimes find it difficult to set up a lead generation campaign.
They may not have in-house marketing resources – or they might just be too busy trying to close deals to focus on marketing.
Fletcher PR can help with content for compact marketing kits for your partners.
They explain the main sales argumentation of your product, describe customer pains and how the product solves them, and provide some suggested text for an e-mailing or a landing page on their website.
Sales Support Content
Fletcher PR can create a wide range of content types to support your sales efforts, including cheat sheets, website text and customer case studies.
For the latter, Fletcher PR can manage the whole project – from contacting and interviewing a customer or internal product expert (in English, French or German) through to developing and copywriting the content (in English), in accordance with the briefing you supply.
We can also develop corporate or product-related presentations for customers or prospects.
Want to use social media for your company’s news but not sure what to say?
Fletcher PR can help. We can write tweets, blog posts and Facebook updates about your products, new customer wins or other news on social media to help you stay in the limelight.
Fletcher PR is a small structure operating within a network of specialist partners Europe-wide.
We are ideally suited to software and other technology companies who do not yet need – or have the budget for – a multinational PR group, but still need affordable PR services.
Fletcher PR is also happy to work with larger PR agencies needing ad hoc freelance support for special projects, such as product launches or mergers and acquisitions.
PR services include:
- Press release creation, translation (EN/FR/DE), distribution to an agreed press list and follow-up with the relevant technical and/or business press and analysts
- Creation and placement of a bylined customer case study or journalistic article about the benefits of your products.
With significant experience in the high-tech industry – rather than in the translation industry – Fletcher PR ensures fast turnaround and first-class service.
Natural-sounding, accurately translated sales collateral, press kits, web pages and other content are the first critical step in your expansion plans.
This fast service (usually less than 48 hours for short texts) is not only aimed at German or French software companies needing English collateral, but also at subsidiaries of US or Canadian tech companies who need to get material produced in France or Germany approved at corporate level before it is distributed in the relevant country.
Our translation services are also available for PR and marketing agencies with high-tech clients.
- Translation of any technical, sales or marketing-related text from French or German into English
- Translations from English into German and/or French
- Proof-reading of translated text